How much does a copywriter in the UK charge?

(A.K.A. THE MOST-ASKED AND LEAST-ANSWERED QUESTION BUSINESS OWNERS HAVE ABOUT COPYWRITERS!)

Trying to find out how much a UK copywriter charges is a bit like finding out how long a piece of string is - it varies hugely. Some copywriters charge very low fees while some copywriters charge much higher fees.

Most copywriters tend to keep their prices hidden from obvious view and certainly not many include them on their websites (there are a few exceptions, notable only for their rarity).

There are many reasons for this, including:

  • copywriters all following the 'industry standard' (i.e. doing what everyone else in their industry is doing)
  • scarcity mentality ("If I put my fees online, my competition will know what I'm charging")
  • wanting to adjust their fees up or down depending on what they think they can get away with charging ("they're a big company so I'll add a few zeros to my quote...")
  • uncertainty over their own pricing
  • not wanting other copywriters to know what they're actually charging

THERE'S NOTHING NEW UNDER THE SUN...

Funnily enough, I experienced the exact same thing when I was working as an entertainer in Bristol, UK. Hardly any entertainers included their fees on their websites.  

I decided very deliberately to go against the grain and include my prices clearly on my site. My clients loved it and I kept very busy! Even now, years after I added my prices to my website and found it worked exceptionally well, most entertainers still refuse to do so, claiming "it worked for you but wouldn't work for me." 

Short-sighted and blinkered thinking doesn't help anyone - entertainer, copywriter or business owner. 

SUGGESTED RATES FOR COPYWRITERS (WITH A CAVEAT)

The Professional Copywriters' Network has a page detailing their suggested rates for copywriters which will give you a (very vague) idea of what some copywriters may charge 

"Suggested rates" are all well and good but that is all they are - suggestions. I know of some UK copywriters who charge £60 for a blog post and others who charge £600+, so it would be fair to say that the prices given on the above link are an indicator of what some copywriters are charging sometimes.

Some copywriters charge by the hour or by the day while others (including me) charge per project.

THE BENEFIT OF PAYING PER PROJECT

If you use a copywriter who charges a day rate, how do you know what the final bill is going to come in as? You may have a general idea but it's likely to vary from the initial estimate as it can sometimes take longer to complete the work than planned (especially with particularly complex projects).  

I personally prefer to charge per project as my clients know with certainty what each specific project will cost them (that's why I have my fee schedule on this website).