Six things I do
As a results-focused copywriter (sometimes also known as a ‘commercial writer’), I write content for people in order to help them to sell, promote, educate or persuade.
I write for businesses of all sizes, and in a range of industries. If your business communicates with people using words in any form, I can help.
While the exact work I do varies for each project, these 6 key ‘things I do’ give a realistic idea of my approach to business copywriting:
1) I’ll ask you tough questions
By ‘tough’, I don’t mean ‘nasty’. Rather, I’ll ask you deliberate, precise and very focused questions so that I can get a clear, accurate and honest idea of what you need. It’s a bit like having surgery; before the operation proceeds, everything is examined and investigated thoroughly. Only after the initial investigations have been completed are detailed plans for the procedure made.
2) I’ll help you think ‘inside the box’
Originally developed by a Las Vegas magician friend, my ‘Inside the Box’ approach helps you stand out from your competition. Okay, it isn’t just about how to stand out; I actively focus on ways to obliterate your competition with your marketing. (See point 5 below for more on this.)
3) I’ll tell you if I don’t know something
As much as I’d like to pretend otherwise, there are an awful lot of things that I don’t know. For example, I won’t know your business as well as you do. If I don’t know something, I’ll tell you that I don’t know. And then I’ll go and find out about it. In depth. You see, I love researching and learning new things.
(TOP TIP: A good litmus test for whether you’re hiring an exceptional copywriter is to see how deeply they research the subject they’re writing about.)
4) I’ll tell you if your goal or deadline is unrealistic
I believe in results, and love delivering outstanding content as fast as possible. But I don’t work miracles (sorry), and I won’t write content for an unreachable or impossible goal. I’d rather be honest about it at the beginning, instead of promising the world to make a quick sale only for you to be disappointed down the road. I can do amazing things with words, but sadly can’t do the completely impossible. Just the ‘almost impossible’.
5) I’ll help you terrify your competition
I enjoy meeting people and like to think I’m pretty easygoing. However, when it comes to writing, I show no mercy. If business is a battle, I go straight for the jugular. I write so that you win: win more business; win a sale; win a request for further information; win a sales appointment; win clients from your competition; win market share; win profits; WIN, period.
6) I do ‘normal’
As the headline on my home page says, “Not Another Copywriter”. I’ve chosen to be different. You can speak with me on the phone and you’ll speak to a real human, one who can have a conversation without having me bragging or trying to sell you on something you don’t need. Unlike many in the very abnormal and puffed-up marketing and advertising industries, I’m glad to say that I include ‘normal’ as standard.